RPM Copywriting https://rpmcopywriting.com Product Launches, Digital Advertising, and Copywriting Thu, 25 Feb 2021 19:11:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.5 https://rpmcopywriting.com/wp-content/uploads/2021/01/cropped-RPM-FB-Profile-Size-180x180-1-1-32x32.png RPM Copywriting https://rpmcopywriting.com 32 32 How We Helped An Amazon FBA Coach Generate $133,000.00 In Just 48 Hours… https://rpmcopywriting.com/2021/02/25/how-we-helped-an-amazon-fba-coach-generate-133000-00-in-just-48-hours/ https://rpmcopywriting.com/2021/02/25/how-we-helped-an-amazon-fba-coach-generate-133000-00-in-just-48-hours/#respond Thu, 25 Feb 2021 19:10:10 +0000 https://rpmcopywriting.com/?p=915 (Without Email Marketing Or Paid Advertising!)

 

Dear Entrepreneur,

Today, I want you to meet… Lish Aquino. 

Lish owns an international company and sells her 20+ products via Amazon FBA.

And she’s consistently generating 6-figures (USD) per month while only working 2-4 hours per week.

For years she’s been invited to speak about FBA at events, seminars, and private workshops.

Since she’s already teaching, she wants to start a coaching program to help a small group of people generate results faster.

However, there were some serious challenges…

Since Lish was just starting out, she had NO website and NO email subscribers…

…but she still wanted to launch within 4 weeks!

And she told us her goal was to get at least 25 students, 50 students MAX.

So, we asked if she had a Facebook Page that we could run ads from.

However, since she’s been busy with her FBA business and other projects…

She also had NO time to set-up a Facebook Page!

And that means we had no time to create an effective FB Ad campaign.

Plus this was her first time selling a high-ticket program ($999) online to the local market…

(Side note: $999 is a relatively HUGE amount of cash when you ask the local PH market)

The Odds Were Against Us… But We Found A Way!

As we dug deeper into the “assets” she currently has, Lish mentioned she has 2 Facebook Groups: one she owns, and the other she co-owns…

Aha… now we’re talking!

Instantly, our hopes shot up when she told us about these groups. Because we know how to use these untapped goldmines of FREE traffic to jumpstart her program’s initial launch.

Our solution?

Craft a Product Launch Strategy and deploy it on the Facebook Groups she mentioned…

Here’s how it looked like:

The 21-Day Product Launch Strategy

Publish 8 Facebook Posts in 2 different groups…

Drive traffic to a Long-Form Sales Letter…

Ask them to apply and pay $999 FIRST before Lish will review their applications!

In the next few days, we got cranking…

We went through our “RPM Copywriting Protocol” over the next few days to write Facebook Posts that engagedenticed and entertained her Target Market!

Here’s how the engagements looked like:

And finally, we opened our doors for the first day of enrollment!

Our Call-To-Action was to read the Long-Form Sales Letter selling the $999 FBA Coaching Program:

Here’s What Happened Next…

[Remember, it was a PAY FIRST arrangement, so each application counts as “one sale”]

Now, we move to the most important part…

RESULTS

We only accepted 125 Students for Batch 1.

And a lot of them chose 2-month and 4-month payment plans, which were more convenient (yet more expensive) than the one-time payment option…

That’s why we were able to generate around $133,000.00 in 48 hours.

Right now, you’re probably wondering how we did it… and how you can possibly experience something similar to what Lish had.

If so, then today is the day for you to chance ‘em, brah!

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How We Helped A Former Clown And A Failed Accountant Generate US$40,000.00 (PHP 2,000,000.00) In One Week… https://rpmcopywriting.com/2021/02/25/how-we-helped-a-former-clown-and-a-failed-accountant-generate-us40000-00-php-2000000-00-in-one-week/ https://rpmcopywriting.com/2021/02/25/how-we-helped-a-former-clown-and-a-failed-accountant-generate-us40000-00-php-2000000-00-in-one-week/#respond Thu, 25 Feb 2021 19:03:15 +0000 https://rpmcopywriting.com/?p=910 …Using An “Ugly” 38-Page Sales Letter Written In Just 4 Days!

Dear Entrepreneur,

These guys are arguably THE best email marketers in the country.

Their work is world-class… and offer owners pay them multiple thousands of dollars (not including the performance bonuses and royalties they also get) just to “lock in” a slot in their waiting lists…

But before they became local marketing legends, John was a former clown… and Allan was a failed accountant! (I’ll tell you in a bit why this was an important part of the letter)

Now, in a much-awaited tandem, these two brilliant minds decided to teach Filipinos an A-Z blueprint for making money writing online — both from the freelancer’s and business owner’s perspective.

So they wanted to launch their first-ever email copywriting course.

And the objective was to show people what you can do with emails…

… how easy it is to learn, implement and make a living from.

But just like most launches, they also ran into some problems…

Don’t get me wrong though. These two definitely know what they’re doing. They already have produced hundreds of thousands of dollars in results.

But after a couple of days of quick planning and implementation, they almost had everything they needed…

Almost.

Because the one crucial piece missing was a kickass Sales Letter…

…which they only had less than a week to put together!

“It was a time-sensitive launch and we only had 7 days to pull this off. The biggest challenge was finding someone who could write the sales letter in just 4 days.” —John Pagulayan

 And after going through 16 other copywriters who submitted their samples…


 …we came out on top.


 “Reading the letter you submitted, I got lost in a sense that I completely forgot it was you who wrote the letter and not the product owner. Realizing this, I just knew the job was safe in your hands.” —Allan Ngo


 After Four Grueling Bloody Days…
We Still Pulled It Off!


Here’s how the opening of the letter looked like:

[Notice the former clown and the failed accountant?


It was definitely a knockout “hook”—pun intended!]

And Here’s What Happened After A Few Hours…

Here are the final numbers from the first launch:

  • They had 638 people on their waitlist. The expectation was to get a total of 80 students.
  • They’ve gotten 186 enrollees within the first 36 hours of the launch.
  • The final count was at 195 students enrolled.
  • The conversion rate landed at 30.25%.
  • The launch generated $40,000 US (P2,000,000) in sales.


But that’s not all…

  • The same sales letter ran a second time where they were able to enroll 200+ people from the cold…
  • And then a third launch which ran 3rd week of January where the sales letter helped sign up 360+ new students!
“Dedicated, super open to learning, aren’t prideful about the work, easy to work with, difficult hours but pulled it through.” —Allan Ngo
“It’s hard enough to write copy for clients, it’s even harder to write copy for copywriters. There’s a certain ego involved and there’ll be ideas you’ll clash with. I was expecting BS push-backs as other copywriters would do, but there weren’t any – and I loved that.” —John Pagulayan

Now, let’s get down to biz’niz…

You’re probably NOT reading this case study just for fun, right?

And after seeing those results, you might’ve felt a “trigger” going off inside of you… a distinct spark of excitement… the possibility of experiencing similar results in your business.

And you know what?

You can turn THAT possibility into your reality right now. All you have to do is steal from us…

Yes.

Go ahead.

You have our permission.

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