Dear Infopreneur,

If you want to effectively launch your products online and hit your sales goals… without flushing your advertising budget down the drain… then this will be the most important thing you’ll read today.

Here’s why:

Over the past few years, we’ve handled some of the most successful product launches by the top gurus here in the Philippines.

We’ve helped Jon Orana with his Negosyo University, John Pagulayan with his Freelance Movement TRIBE, Allan Ngo with his Digital Solopreneur offers…

Plus, we’ve also had our hands in launching products for Bo Sanchez.

And during the process, we’ve identified innocent (yet campaign-crippling) mistakes that rob course creators multiple 6 or 7 figures in their launch profits. 

In fact, some “high-potential” offers have even folded altogether… wasting ten thousands (even hundred thousands) in ineffective marketing campaigns that didn’t generate ROI!

I’m sure you wouldn’t want that for your business, right?

That’s why we created this list. So you can avoid these pitfalls and hit your goal numbers.

So...are you ready?

Let’s dive right in.

Innocent Mistake #1:

Thinking Like A Marketer

We know this sounds counterintuitive but hear us out for a sec.

You see, when most infoproduct owners start selling online, they immediately think like “marketers”...but they almost always forget to think like their customers!

Let me tell you a story.

There’s this famous fisherman whose name is Captain John Rade. He lives in Montauk Point, one of the world’s best fishing grounds.

Since Montauk Point is a great fishing spot, a lot of “weekend fishermen” come there from different places and just...fish.

They come equipped with the best fishing widgets, the latest rods, baits, etc.

But what makes Captain Rade really special is this:

Almost every day, the Captain still outfishes these “weekend fishermen” (around 40-60 of them).

The shocking part?

He catches more fish than all these fishermen...COMBINED.

When asked about his secret, the good captain thought for a moment and said something the blew everyone’s minds:

“Stop Thinking Like a Fisherman…

Start Thinking Like a Fish!”

Now why is this important to us who sell products online?

It’s because we spend so much time trying to figure out the latest trick or tactic we thought would improve our numbers...yet spend so little time studying the market!

Once you really grasp the importance of this simple-yet-profound truth...your product launch sales will SKYROCKET.

Innocent Mistake #2:

Selling What YOU Want—

Not What They Want

You’ve probably heard about Ford Motors, one of the biggest automobile manufacturers in the world.

We can assume that they have the BEST employees armed with MBAs and multiple doctorate degrees…

Yet in the 1950s, they made one of the greatest failures in marketing history.

They were producing entry-level cars and high-end cars. But they were losing sales to another company in the “middle-line” range.

So they spent $350 million in 1950s money (which is probably worth more than 10 times today) launching the Ford Edsel… 

...only to find out that NOBODY wanted it!

Because Ford Motors didn’t really make a solution to their market’s problems...they made a solution to their own internal problem.

This is also true for a lot of course creators.

They wake up one day  feeling they have a great idea that would “definitely” sell. So they spend months (and valuable resources) creating it. But by the time they launch…*crickets*

Then some of them take it the next-level and do the same thing all over again!

We don’t know about you...but that sounds like a REALLY painful way of doing business.

Look:

The secret in product launches (and virtually any business) is simple.

And it lies in this 12-Word Sentence I’m about to tell you...

Find Out What People Want—

Then Show Them How To Get It!

And as you can see, it’s still tied in with Mistake #1 — Not Thinking Like a Fish (aka Customer)… 

Because knowing your market is THAT important in launching new products!

So listen to your market. Immerse in their world. Walk in their shoes for a mile (or better yet make it ten!)

Okay, let’s recap.

You learned how CRITICAL it is to know your market like the back of your hand… 

And you also learned that you need to listen closely to what your market is saying (and more importantly, what they are SPENDING their money on) before you create any sort of product…

Now let’s move on to the last mistake you’d want to avoid if your goal is to have the most successful product launch you’ve had so far.

Innocent Mistake(s) #3:

Not Having The Right  Strategy…

And The RIGHT Team To Execute It!

There are a lot of options when it comes to strategies out there. And there are a TON MORE when it comes to tactics. Some are good… while some are just plain ineffective it’s just like burning advertising cash.

See, product launches aren't a one-size-fits-all thing…

You need to know which strategy (and tactics) fits your launch like a Cinderella shoe!

And the same goes with choosing WHO will execute it for you…

This is where most people start thinking about “costs”...

Yes, thinking about it is valid. But choosing your team based only on the costs is like shooting yourself in the foot.

You see, there are a lot of so-called “experts” in advertising, branding, and marketing out there that offer their services for cheap.

And most infopreneurs choose them because they are “low-cost.”

However… REAL marketing isn’t about costs.

Because if it’s all about getting low-cost “marketing”, infoproduct titans like Boardroom, Rodale, Agora, and other infoproduct publishers (whose combined valuations are worth multiple $Bns) would NOT spend $10k to $100k (even more… plus commissions) on ONE sales letter only!

Look:

REAL marketing is almost ALWAYS “money-at-a-discount”... 

For example, what if someone offers you $100 for only $10? It’s probably safe to say that you’ll buy as much of it as you can.

That’s what real, scientific marketing is all about. 

Results aren’t measured based on “creativity” or how many “likes, followers, etc.” you gain from it.

We follow the teachings of the great Claude Hopkins, who said the purpose of advertising is to sell… and the success (or failure) of the advertisement is justified by the results it produced.

This Is Just The Tip Of The Iceberg

We’ve revealed some of the best and most crucial tips any infopreneur can use to build a wildly successful internet empire.

But that’s just the tip of the iceberg… and we have more in store for you.

And when you’re ready to take your game to the next level, here’s what you need to do:

>>> Click here to discover MORE insights we’ve discovered after generating a little over $1.5 million selling coaching programs, membership offers, and online courses for our clients which you can use to increase your sales (and your wealth) today!